Ava Labs — Developer Engagement Manager

Ava Labs is the team behind Avalanche, creating high performance blockchain infrastructure, developer tools, and programs to support app and chain builders.

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Challenge

Avalanche wanted to increase the number of developers building long term projects in its ecosystem. The challenge wasn't simply generating awareness. It was identifying promising developers, understanding where they were in their journey, and connecting them with the right programs, events, and internal teams to help them continue building.

My Role

Part of a small engagement team driving developer adoption of Avalanche. Managed developer relationships from first interaction through qualified interest, program participation, and handoff to deeper technical support.

A
Led day to day developer outreach on X and consistently ranked among the team's strongest performers for click through rate and lead discovery
B
Partnered with Sprinklr specialists to design dashboards that improved lead visibility and funnel tracking
C
Used UTM tagged links to measure clicks in channels Sprinklr could not reach, ensuring full funnel visibility
D
Qualified leads and routed them into Avalanche builder programs, including Elevate, Builders Hub, Hackathons, and Team1
E
Held video calls with prospects, referred projects to Business Development when appropriate, and connected builders to ecosystem partners based on needs and goals

The System

ABuilder discoverySprinklr search and native X tools

BNeeds qualification

CProgram and partner routing

ElevateBuilders HubHackathonsTeam1

Business DevelopmentEcosystem partners

DTracking and reportingUTM trackingDashboard reporting

Reconstructed from the approved role scope: builder discovery, qualification, program and partner routing, tracking, and performance reporting.

Results

9,000+developers engaged

6,900+visits to programs, resources, and events

Engagement Progression

Aggregate figures

Outbound activityRoughly 10,000outreach posts

Initial interactions4,400+initial interactions

Continued conversations3,500+continued conversations

Follow-ups600+follow-ups

Approved engagement totals show the progression from outbound activity to ongoing builder conversations and follow-up.

Approximately 1,700linked posts

Approximately 2,100clicks

29%improvement in clicks per message

Ranked among the strongest team performers for click-through rate and lead discovery

Helped double program conversions from Q1 to Q2

229%month-over-month increase in Elevate conversions

Assets

Reconstructed workflow

Builder Discovery and Routing System

Reconstructed workflow — identities and private communications removed.

Aggregate evidence

Engagement Progression

Aggregate figures from the approved Ava Labs case-study Markdown.

Lessons

Ranked among the team's strongest performers for click through rate and lead discovery
Search workflows across Sprinklr and native X to uncover quality leads
UTM tracking expertise for non native channels
Cross functional collaboration with Sprinklr operations and Business Development teams
Funnel design, reporting, and conversion copywriting