Growth, community, media, and creative technology.

Ava Labs

Oct 2024 – Oct 2025

• Managed developer engagement through Sprinklr, identifying and nurturing promising builders, segmenting audiences, improving onboarding, and routing qualified leads to Avalanche programs and deeper technical support.
• Engaged 9,000+ developers and drove 6,900+ visits to Avalanche programs, resources, and events.
• Managed 4,400+ initial interactions, 3,500+ continued conversations, and 600+ follow-ups.
• Helped double program conversions from Q1 to Q2, contributed to a 29% improvement in clicks per message, and supported a 229% month-over-month increase in Elevate conversions.
• Ranked among the team’s strongest performers for click-through rate and lead discovery.

Edge of Company

Jan 2022 – Dec 2022

• Managed the production and distribution workflow for interview programming, including branded recordings, quality control, editing, social clips, supporting assets, and publishing across podcast and video platforms.
• Generated 24,300 additional profile visits, grew followers by 35%, added 4,000+ followers in 30 days, and increased impressions by 28% in 30 days.
• Added 193 YouTube subscribers, generated 17,800 additional YouTube views, and added 49.4 hours of YouTube watch time.

Fight Legends

Jan 2021 – Dec 2021

• Created and ran a recurring development show that turned weekly product progress into a steady stream of community-facing content.
• Owned the show concept, format, visual direction, editing, and social distribution while supporting Discord events, AMAs, contests, and paid promotion.
• Increased YouTube subscribers by 25% and social engagement by approximately 30%.
• Produced roughly 25–35 development-show episodes and an estimated 75–140 short-form clips across the year.

Cointelegraph Media

2020

• Managed social content for approximately 2–3 blockchain clients, translating technical products and campaign goals into clear copy, visual briefs, publishing plans, and platform-specific posts.
• Coordinated with designers, scheduled and published content, and used performance data to refine future work.
• Maintained distinct client voices while applying a repeatable workflow across copy, design coordination, publishing, and optimization.

Web3 Metal

Oct 2023 – Present

• Founded Web3 Metal and continue to lead its growth as a creator ecosystem spanning editorial coverage, Discord programming, competitions, collaborations, creator support, and product experiments.
• Built a community of 192 Discord members and published 27 newsletter issues.
• Maintained a 37.59% newsletter open rate and achieved a 20% click-to-open rate.
• Helped launch Cyber Metal Radio as a separate community-led project.

Cyber Metal Radio

Oct 2023 – Present

• Led zero-to-one marketing and growth, recruiting artists and building recurring submission, ranking, live-programming, and recognition systems.
• Generated 1,765 artist submissions, 200,000+ listens, and 16,000+ community interactions in 2025.
• Established New Metal Monday, the weekly Top 15 countdown, and an annual awards program as recurring reasons for creators to submit, listen, share, and return.

Freelance

Aug 2015 – Oct 2023

Freelance & Contract

• Reported and produced multimedia work across politics, culture, music, technology, civic forums, and live events.
• Work included reporting, editing, livestream production, music coverage, and independent media.