SPShawn Porter
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Case Studies / 01–06

Systems built to make ideas participate.

Selected work across developer growth, creator ecosystems, community programs, media operations, and emerging technology.

01 / Case StudyDeveloper Engagement Manager

Ava Labs

Built a measurable builder-engagement system that connected discovery, conversation, program routing, and reporting.

Developer engagementGrowth operationsAnalytics
Ava Labs work sample

The gap

Developer outreach was happening across channels, but the path from initial contact to program participation needed stronger visibility and follow-through.

The system

  • Search workflows for qualified builder discovery
  • UTM-tagged links for channels outside native reporting
  • Program routing across Elevate, Builders Hub, hackathons, and Team1
  • Leadership reporting tied to engagement and intent
9,000+ developers engaged
6,900+ visits to ecosystem resources
4,400+ initial interactions
3,500+ continued conversations
View case study
02 / Case StudyCo-founder & Growth Lead

Cyber Metal Radio

Turned a community broadcast into a recurring creator ecosystem with submissions, rankings, live programming, and participation loops.

Creator ecosystemProgrammingBroadcast

The gap

Independent AI-music creators needed more than a playlist: they needed recurring reasons to submit, listen, return, and recognize one another.

The system

  • Weekly New Music Monday programming
  • Top 15 countdown and annual specials
  • Creator submission and ranking workflows
  • Live broadcast, social promotion, and community operations
1,765 artist submissions in 2025
200,000+ listens
16,000+ community interactions
Weekly live programming
View case study
03 / Case StudyCommunity Manager & Marketing Lead

Fight Legends

Made an in-development fighting game visible and participatory through recurring developer media and community programming.

Gaming communityContent systemsVideo

The gap

An early-stage game needed to sustain interest between product milestones and give prospective players a meaningful role in development.

The system

  • Weekly developer update show
  • Discord game nights and livestreams
  • Medium articles and product storytelling
  • Social campaigns supporting early-access initiatives
25% increase in YouTube subscribers
Approximately 30% increase in social engagement
Roughly 25 to 35 development show episodes
Estimated 75 to 140 short-form clips across the year
View case study
04 / Case StudyPodcast & Community Producer

Edge of Company

Connected podcast production, social programming, live conversations, and event coverage into one audience-growth engine.

Podcast productionAudience growthEvents
Edge of Company work sample

The gap

A growing media company needed consistent production across podcasts, social channels, YouTube, community programming, and live events.

The system

  • Guest preparation and live host scripts
  • Recording and publishing handoffs
  • YouTube production and channel management
  • X Spaces and Outer Edge LA event support
24,300 additional profile visits
35% follower growth
4,000+ followers added in 30 days
28% increase in impressions in 30 days
View case study
05 / Case StudyFounder

Web3 Metal

Built a niche idea into a cross-platform home for creators, listeners, experiments, collaborations, and community-led media.

FounderCommunity designCreative technology
Web3 Metal work sample

The gap

AI-music and onchain music experiments were scattered across platforms without a durable home for collaboration and shared identity.

The system

  • Newsletter and editorial hub
  • Discord community and skills-based challenges
  • Collaborative releases and creator partnerships
  • Incubation of community-led projects including Cyber Metal Radio
192 Discord members
27 newsletter issues
37.59% open rate
20% click-to-open rate
View case study
06 / Case StudySocial Media & Content Manager

Cointelegraph

Translated complex products into practical multi-client content systems designed for attention, clarity, and measurable growth.

Social strategyEditorial operationsClient work

The gap

Emerging-technology clients needed distinct, credible content programs while moving quickly across launches and market conversations.

The system

  • Multi-client editorial calendars
  • Campaign copy for product launches
  • Analytics-led iteration
  • Coordination across editorial and design
Managed social content for 2–3 blockchain clients
Turned technical products into clear, platform-ready campaigns
Built repeatable workflows across copy, design coordination, publishing, and optimization
Adapted voice and messaging by client without losing operational consistency
View case study

Have an idea with a missing system?

Let’s make it work.

shawnport84@gmail.com ↗