04 / Case Study

Production and distribution workflow

Edge of Company

Edge of Company had strong interview content and an established audience, but production and distribution were fragmented. The team needed a repeatable system for preparing recordings, producing branded video, publishing across platforms, and turning each episode into social content without relying on the hosts to manage every moving part.

branded videosocial clipscross-platform content
Edge of NFT episode artwork for The Future of Storytelling with Henry Finn
Episode packaging

Branded artwork supporting an Edge of NFT interview.

Edge of Company had strong interview content and an established audience, but production and distribution were fragmented. The team needed a repeatable system for preparing recordings, producing branded video, publishing across platforms, and turning each episode into social content without relying on the hosts to manage every moving part.

I managed the production and distribution workflow around Edge of Company’s interview programming. I produced branded video sessions, monitored audio and visual quality, edited episodes into social clips, coordinated supporting assets, published across podcast and video platforms, and helped keep the broader social content pipeline moving.

Short-form production

One interview, prepared for social distribution.

A branded vertical edit with speaker identification and platform-ready framing.

Interview production pipeline

Long-form conversation → cross-platform content
ABranded recording
BQuality control
CEditing
DClip creation
EAsset coordination
FPublishing
GSocial distribution
Each interview moved through a repeatable production pipeline: branded recording, quality control, editing, clip creation, asset coordination, publishing, and social distribution. That system reduced friction for the hosts and turned each long-form conversation into a full set of cross-platform content.
24,300additional profile visits
35%follower growth
4,000+followers added in 30 days
28%increase in impressions in 30 days

YouTube growth

Additional results
193YouTube subscribers added
17,800additional YouTube views
49.4 hoursYouTube watch time added
Edge of AI podcast launch artwork featuring Ron Levy
AEdge of AI launch
Edge of NFT episode artwork featuring SWOOPS and David Goldberg
BSWOOPS episode

Approved asset scope

  1. ABranded interview recording or episode clip
  2. BBefore-and-after examples of the video presentation
  3. CShort-form social clips
  4. DPodcast and YouTube publishing examples
  5. ESocial campaign graphics
  6. FOuter Edge LA interview footage
  7. GAnalytics screenshots supporting the growth metrics