Web3 Metal

Heavy music creators working in Web3 and AI music were scattered across platforms with no dedicated place for news, discovery, collaboration, or community. Web3 Metal began as an attempt to document that emerging scene and grew into an expanding creative ecosystem connecting artists, experiments, competitions, editorial work, and projects like Cyber Metal Radio.

editorial coverageDiscord programmingcreator support

Challenge

My Role

I founded Web3 Metal and continue to lead its growth as an expanding creator ecosystem. I shape the brand, publish and promote emerging work, develop community programming, organize competitions and collaborations, and connect artists, builders, and projects across Web3, AI music, and heavy music culture.

Editorial coverage and social posts

Publish and promote emerging work.

Connect artists, builders, and projects across Web3, AI music, and heavy music culture.

The System

Connected creative ecosystem

Rather than a single publication or community

AEditorial coverage

BSocial content

CDiscord programming

DCompetitions

ECollaborations

FCreator support

GOriginal product experiments

Web3 Metal operates as a connected creative ecosystem rather than a single publication or community. Editorial coverage, social content, Discord programming, competitions, collaborations, creator support, and original product experiments feed into one another. The long-term aim is to bring artists and builders together to develop new tools, platforms, and experiences around emerging music technology.

Results

192Discord members

27newsletter issues

37.59%open rate

20%click-to-open rate

Results

Community, participation, and future projects

A
Helped launch Cyber Metal Radio, which generated 1,765 artist submissions, 200,000+ listens, and 16,000+ interactions in 2025
B
Created recurring competitions, collaborations, and creator programming
C
Established the foundation for future tools, platforms, and creative technology projects

Assets

Web3 Metal Discord programming artwork — BDiscord community

Web3 Metal editorial artwork about metal made with Suno — CEditorial coverage

Assets

ANewsletter issue archive and performance dashboard
BDiscord community screenshots
CCompetition and collaboration graphics
DEditorial coverage and social posts
ECyber Metal Radio launch materials
FEarly prototypes or concept visuals for original tools and platform experiments

Lessons

Building the thing created the evidence for what people actually wanted. Web3 Metal started with publishing, but participation revealed the stronger opportunities: community, competitions, radio, and eventually new creative tools.